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  • Producers’ Choice: The Best Annuity Companies in the Industry

    April 5, 2010 by N/A

    2010 Annuity Carrier Report Card reveals top carriers in 11 different categories 

    Published 4/1/2010 

    How can you find the right annuity carrier to fit your needs? These days, with ratings downgrades and companies exiting the market left and right, the decision to partner with one carrier over another can be harder to make than ever. It’s more than just choosing the company with the best training or even the best product line — you want to make sure your carrier will be there for the long haul for everything you need.

    To help you determine which carrier is best for you and your business, Agent Media, the publisher of the Agent’s Sales Journal, asked producers to rank annuity companies in a number of categories. More than 660 producers participated, and only the responses of independent agents were included in the results.

    For each company’s rankings, respondents were able to rate only those companies with which they are contracted. For example, if 100 people said they were appointed with Allianz and 50 chose Allianz as the top carrier in the area of training, the results would show that 50 percent of those who are contracted with Allianz believe the carrier is the best at providing training and education opportunities.

    Annuity Carriers Represented
    The following annuity carriers were represented in the 2010 Annuity Carrier Report Card. The list was compiled from the top 50 annuity carriers in the market based on volume, and includes only companies with an independent distribution method.

    Allianz
    American Equity
    American General
    American National
    Aviva
    AXA Equitable
    Conseco
    Fidelity
    Forethought Financial
    Genworth
    The Hartford
    ING
    John Hancock
    Jackson National
    Lincoln National
    Metlife
    Midland National
    National Life Group
    Ohio National
    Old Mutual
    OneAmerica
    Pacific Life
    Phoenix
    Protective Life
    Prudential
    Sun Life of Canada
    TransAmerica
    Western Reserve Life

    Companies with which agents write the most annuity business
    1. American Equity
    2. Allianz
    3. Prudential
    4. Jackson National
    5. Aviva


    Best call center/telephone support for annuity sales efforts
    1. American Equity
    2. Allianz
    3. Jackson National
    4. Prudential
    5. ING


    Best job of raising public awareness regarding the benefits of annuities
    1. Allianz
    2. American Equity
    3. Prudential
    4. Tie: ING, Metlife


    Best provides additional training and educational opportunities for selling annuities
    1. American Equity
    2. Allianz
    3. Prudential
    4. Jackson National
    5. Aviva


    Most effective annuity sales and marketing material
    1. American Equity
    2. Allianz
    3. Prudential
    4. Tie: Aviva, Jackson National


    Best job promoting annuity offerings to agents through marketing/advertising
    1. American Equity
    2. Allianz
    3. Prudential
    4. Tie: ING, Jackson National


    Best line of indexed annuities
    1. American Equity
    2. Allianz
    3. Aviva
    4. ING
    5. Jackson National


    Best line of fixed annuities
    1. American Equity
    2. Allianz
    3. Jackson National
    4. ING
    5. Aviva


    Best line of variable annuities
    1. Prudential
    2. Jackson National
    3. Allianz
    4. Tie: Lincoln National, Metlife


    Best Meets Agents’ Overall Needs in the Annuity Market
    1. American Equity
    2. National Life Group
    3. Jackson National
    4. Prudential
    5. Tie: MetLife, Fidelity

    How can you find the right annuity carrier to fit your needs? These days, with ratings downgrades and companies exiting the market left and right, the decision to partner with one carrier over another can be harder to make than ever. It’s more than just choosing the company with the best training or even the best product line — you want to make sure your carrier will be there for the long haul for everything you need.

    To help you determine which carrier is best for you and your business, Agent Media, the publisher of the Agent’s Sales Journal, asked producers to rank annuity companies in a number of categories. More than 660 producers participated, and only the responses of independent agents were included in the results.

    For each company’s rankings, respondents were able to rate only those companies with which they are contracted. For example, if 100 people said they were appointed with Allianz and 50 chose Allianz as the top carrier in the area of training, the results would show that 50 percent of those who are contracted with Allianz believe the carrier is the best at providing training and education opportunities.

    Annuity Carriers Represented
    The following annuity carriers were represented in the 2010 Annuity Carrier Report Card. The list was compiled from the top 50 annuity carriers in the market based on volume, and includes only companies with an independent distribution method.

    Allianz
    American Equity
    American General
    American National
    Aviva
    AXA Equitable
    Conseco
    Fidelity
    Forethought Financial
    Genworth
    The Hartford
    ING
    John Hancock
    Jackson National
    Lincoln National
    Metlife
    Midland National
    National Life Group
    Ohio National
    Old Mutual
    OneAmerica
    Pacific Life
    Phoenix
    Protective Life
    Prudential
    Sun Life of Canada
    TransAmerica
    Western Reserve Life

    Companies with which agents write the most annuity business
    1. American Equity
    2. Allianz
    3. Prudential
    4. Jackson National
    5. Aviva


    Best call center/telephone support for annuity sales efforts
    1. American Equity
    2. Allianz
    3. Jackson National
    4. Prudential
    5. ING


    Best job of raising public awareness regarding the benefits of annuities
    1. Allianz
    2. American Equity
    3. Prudential
    4. Tie: ING, Metlife


    Best provides additional training and educational opportunities for selling annuities
    1. American Equity
    2. Allianz
    3. Prudential
    4. Jackson National
    5. Aviva


    Most effective annuity sales and marketing material
    1. American Equity
    2. Allianz
    3. Prudential
    4. Tie: Aviva, Jackson National


    Best job promoting annuity offerings to agents through marketing/advertising
    1. American Equity
    2. Allianz
    3. Prudential
    4. Tie: ING, Jackson National


    Best line of indexed annuities
    1. American Equity
    2. Allianz
    3. Aviva
    4. ING
    5. Jackson National


    Best line of fixed annuities
    1. American Equity
    2. Allianz
    3. Jackson National
    4. ING
    5. Aviva


    Best line of variable annuities
    1. Prudential
    2. Jackson National
    3. Allianz
    4. Tie: Lincoln National, Metlife


    Best Meets Agents’ Overall Needs in the Annuity Market
    1. American Equity
    2. National Life Group
    3. Jackson National
    4. Prudential
    5. Tie: MetLife, Fidelity

    Originally Posted at Agent Sales Journal on April 1, 2010 by N/A.

    Categories: Industry Articles
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