We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Industry News

Categories

  • Industry Articles (15,832)
  • Industry Conferences (3)
  • Industry Job Openings (9)
  • Negative Media (135)
  • Positive Media (73)
  • Sheryl's Articles (586)
  • Sheryl's Blogs (166)
  • Wink's Articles (222)
  • Wink's Blogs (208)
  • Wink's Press Releases (92)
  • Blog Archives

  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • May 2008
  • February 2008
  • August 2006
  • Aviva tackles retirement market with TV campaign

    May 18, 2010 by Gill Montia

    by Gill Montia

    Story link: Aviva tackles retirement market with TV campaign

    Aviva is tackling the UK’s retirement market with a marketing campaign, including TV advertising, to be launched this week.

    The thrust is designed to encourage consumers to take action at retirement and shop around for an annuity, possibly boosting retirement income by up to 20%.

    The TV advertisement features comedian Paul Whitehouse visiting a number of dilapidated houses in France, in search of the ideal home.

    It aims to highlight the familiar benefits of shopping around to get the best deal on a property, and draws parallels to shopping around for an annuity.

    Aviva’s “at retirement” director, Clive Bolton, says: “Today’s retirees have high hopes for their retirement … to make the most of their later years however, it’s crucial that individuals maximise their retirement income, so we’re doing everything we can to make sure our customers get the best possible deal.”

    The insurer has also launched a new on-line retirement income calculator, which according to Mr Bolton can demystify the annuity market and make it work harder for consumers.

    Recent research indicates that 50% of those approaching retirement don’t understand annuities and as a result only 40% bother to shop around and get the best rate.

    In related news, the Government has announced that it intends to end the rules requiring compulsory annuitisation at aged 75.

    Originally Posted at InsuranceDaily on May 16, 2010 by Gill Montia.

    Categories: Industry Articles
    currency