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  • Variable Annuity Buyers Opting For Living Benefits: IRI

    June 4, 2010 by Linda Koco

    Published 6/3/2010 

    A large majority of United States variable annuity buyers are electing to have living benefit guarantees on their policies.

    More than 81% of VA purchasers chose to protect themselves with a lifetime guarantee of income in the first quarter, according to researchers who conducted a VA sales study for the Insured Retirement Institute, Washington.

    The remaining 19% did not elect a living benefit.

    The most popular lifetime guarantee that consumers chose was a lifetime withdrawal benefit, the researchers say.

    The election data came from 12 carriers, and 13 companies provided sales flow data.

    At those 13 carriers, about 70% of VA sales flowed into products offering the ability to take a set percentage withdrawal from the account for life, IRI says.

    That is down from 78% in fourth quarter 2009, but IRI says the results show consumers still have a have strong interest in the ability to get a protected stream of income for life in the form of withdrawals.

    LIMRA, another organization, recently reported that it believes 87% of VA buyers are electing some kind of guaranteed living benefit rider.

    A large majority of United States variable annuity buyers are electing to have living benefit guarantees on their policies.

    More than 81% of VA purchasers chose to protect themselves with a lifetime guarantee of income in the first quarter, according to researchers who conducted a VA sales study for the Insured Retirement Institute, Washington.

    The remaining 19% did not elect a living benefit.

    The most popular lifetime guarantee that consumers chose was a lifetime withdrawal benefit, the researchers say.

    The election data came from 12 carriers, and 13 companies provided sales flow data.

    At those 13 carriers, about 70% of VA sales flowed into products offering the ability to take a set percentage withdrawal from the account for life, IRI says.

    That is down from 78% in fourth quarter 2009, but IRI says the results show consumers still have a have strong interest in the ability to get a protected stream of income for life in the form of withdrawals.

    LIMRA, another organization, recently reported that it believes 87% of VA buyers are electing some kind of guaranteed living benefit rider.

    Originally Posted at National Underwriter on June 3, 2010 by Linda Koco.

    Categories: Industry Articles
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