Liberty Life Selects iPipeline to Automate Marketing, Selling and Processing of Annuities
November 18, 2011 by N/A
Forms, Illustrations, Data Services, iGO e-App and e-Policy to Deliver Integrated Agent Experience
EXTON, Pa., Nov 17, 2011 (BUSINESS WIRE) — iPipeline(R), the leader in
on-demand marketing, selling and processing solutions for the nation’s top
insurance carriers, distributors and producers, today announced that Liberty
Life Insurance Company, the retail annuity subsidiary of Athene Holding Ltd.,
has selected Forms (content), Illustrations, Data Services, iGO e-App(R) and
PolicyEX (e-Policy) to automate and streamline business processes for
independent insurance agents selling Liberty Life annuities. iPipeline will be
providing access to the integrated solution via a customized agent portal built
for Liberty Life’s agents.
“Speed to contract is critical when selling annuities in a challenging
economy, especially when the agent is not only competing against other firms but
alternative savings and investment options. The ability to quickly and
accurately prepare applications for processing is critical,” said Bill Butler,
President, iPipeline. “Liberty Life has selected multiple iPipeline products
that deliver significant competitive advantage in the market place. When fully
deployed, independent agents selling Liberty Life annuities will have access to
content, illustrations, actionable information, intelligent fillable e-Apps, and
electronic delivery. iPipeline currently has more than 30 carriers making their
annuity products available to North American distribution via our platform. We
are pleased to have Liberty Life joining the iPipeline Customer Network.”
“Liberty Life is committed to providing a superior point-of sale experience,”
said Chris Grady, Head of Retail for Liberty Life. “After the agent and client
have selected an appropriate annuity solution, completing the forms should be
the least demanding step in the process. We selected iPipeline’s cloud-based
platform for its speed, simplicity, and unified workflow. We look forward to
launching our products on the platform.”
To learn how you can implement iPipeline’s solutions to support the
marketing, selling and processing of annuity and life products, contact
sales@ipipeline.com or call 1-800-758-0824, option 2. View our iGO e-App video
today.
About Liberty Life Insurance Company
Headquartered in Greenville, S.C., Liberty Life Insurance Co. provides
retirement income solutions that help Americans prepare for the future. For over
a century, Liberty Life has earned the trust of its policyholders through
financial stability, integrity and service.
About Athene Holding Ltd.
Athene Holding Ltd., a Bermuda-based holding company, and its insurance
subsidiaries focus on retail sales of annuities and reinsurance in the U.S.
retirement services market, and sales of institutional funding agreements.
Athene supports its liabilities by investing in a diversified portfolio of
highly-rated, liquid, fixed income securities. Athene’s principal subsidiaries
include Athene Life Re Ltd., a Bermuda-based reinsurer focused on the retirement
services market; Liberty Life Insurance Company, a Delaware-domiciled stock life
insurance company focused on retail sales and reinsurance in the retirement
services market; and Athene Life Insurance Company, an Indiana-domiciled stock
life insurance company focused on the institutional funding agreement market.
Athene has approximately $500 million of capital and surplus supporting
approximately $6 billion in reserves.
Athene’s management team has many years of experience managing net investment
spread businesses within life insurance companies. James R. Belardi, the chief
executive officer of Athene Holding Ltd., previously served as President of
SunAmerica Life Insurance Company and Executive Vice President and Chief
Investment Officer of AIG Retirement Services.
About iPipeline
iPipeline leads its industry in providing the next-generation suite of sales
distribution software to the insurance and financial services markets through
its on-demand service. iPipeline’s channel solutions for carriers, distributors,
and producers automate activities for CRM, forms distribution and processing,
quotes and illustrations, in Good Order e-Applications, agency management, data
services, policy delivery and related services, enabling the insurance industry
to market, sell, and process faster. iPipeline provides the process automation
and seamless integration needed to make a sale by aggregating approximately 120
carriers, 1,200 distributors, and 400,000 financial professionals and advisors
in a single, Web-based environment — the iPipeline Customer Network. With
headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta,
Charlotte, Milwaukee, Salt Lake City, and Vancouver. Visit us at
www.ipipeline.com .
SOURCE: iPipeline
iPipeline Lisa Bollinger, Marketing 484-870-6234