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  • Liberty Life Selects iPipeline to Automate Marketing, Selling and Processing of Annuities

    November 18, 2011 by N/A

    Forms, Illustrations, Data Services, iGO e-App and e-Policy to Deliver Integrated Agent Experience

    EXTON, Pa., Nov 17, 2011 (BUSINESS WIRE) — iPipeline(R), the leader in
    on-demand marketing, selling and processing solutions for the nation’s top
    insurance carriers, distributors and producers, today announced that Liberty
    Life Insurance Company, the retail annuity subsidiary of Athene Holding Ltd.,
    has selected Forms (content), Illustrations, Data Services, iGO e-App(R) and
    PolicyEX (e-Policy) to automate and streamline business processes for
    independent insurance agents selling Liberty Life annuities. iPipeline will be
    providing access to the integrated solution via a customized agent portal built
    for Liberty Life’s agents.

    “Speed to contract is critical when selling annuities in a challenging
    economy, especially when the agent is not only competing against other firms but
    alternative savings and investment options. The ability to quickly and
    accurately prepare applications for processing is critical,” said Bill Butler,
    President, iPipeline. “Liberty Life has selected multiple iPipeline products
    that deliver significant competitive advantage in the market place. When fully
    deployed, independent agents selling Liberty Life annuities will have access to
    content, illustrations, actionable information, intelligent fillable e-Apps, and
    electronic delivery. iPipeline currently has more than 30 carriers making their
    annuity products available to North American distribution via our platform. We
    are pleased to have Liberty Life joining the iPipeline Customer Network.”

    “Liberty Life is committed to providing a superior point-of sale experience,”
    said Chris Grady, Head of Retail for Liberty Life. “After the agent and client
    have selected an appropriate annuity solution, completing the forms should be
    the least demanding step in the process. We selected iPipeline’s cloud-based
    platform for its speed, simplicity, and unified workflow. We look forward to
    launching our products on the platform.”

    To learn how you can implement iPipeline’s solutions to support the
    marketing, selling and processing of annuity and life products, contact
    sales@ipipeline.com or call 1-800-758-0824, option 2. View our iGO e-App video
    today.

    About Liberty Life Insurance Company

    Headquartered in Greenville, S.C., Liberty Life Insurance Co. provides
    retirement income solutions that help Americans prepare for the future. For over
    a century, Liberty Life has earned the trust of its policyholders through
    financial stability, integrity and service.

    About Athene Holding Ltd.

    Athene Holding Ltd., a Bermuda-based holding company, and its insurance
    subsidiaries focus on retail sales of annuities and reinsurance in the U.S.
    retirement services market, and sales of institutional funding agreements.
    Athene supports its liabilities by investing in a diversified portfolio of
    highly-rated, liquid, fixed income securities. Athene’s principal subsidiaries
    include Athene Life Re Ltd., a Bermuda-based reinsurer focused on the retirement
    services market; Liberty Life Insurance Company, a Delaware-domiciled stock life
    insurance company focused on retail sales and reinsurance in the retirement
    services market; and Athene Life Insurance Company, an Indiana-domiciled stock
    life insurance company focused on the institutional funding agreement market.
    Athene has approximately $500 million of capital and surplus supporting
    approximately $6 billion in reserves.

    Athene’s management team has many years of experience managing net investment
    spread businesses within life insurance companies. James R. Belardi, the chief
    executive officer of Athene Holding Ltd., previously served as President of
    SunAmerica Life Insurance Company and Executive Vice President and Chief
    Investment Officer of AIG Retirement Services.

    About iPipeline

    iPipeline leads its industry in providing the next-generation suite of sales
    distribution software to the insurance and financial services markets through
    its on-demand service. iPipeline’s channel solutions for carriers, distributors,
    and producers automate activities for CRM, forms distribution and processing,
    quotes and illustrations, in Good Order e-Applications, agency management, data
    services, policy delivery and related services, enabling the insurance industry
    to market, sell, and process faster. iPipeline provides the process automation
    and seamless integration needed to make a sale by aggregating approximately 120
    carriers, 1,200 distributors, and 400,000 financial professionals and advisors
    in a single, Web-based environment — the iPipeline Customer Network. With
    headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta,
    Charlotte, Milwaukee, Salt Lake City, and Vancouver. Visit us at
    www.ipipeline.com .

    SOURCE: iPipeline

            iPipeline
            Lisa Bollinger, Marketing
            484-870-6234

    Originally Posted at MarketWatch on November 17, 2011 by N/A.

    Categories: Industry Articles
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