We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Blog + Articles

Categories

  • Industry Articles (12,697)
  • Industry Conferences (2)
  • Industry Job Openings (16)
  • Negative Media (127)
  • Positive Media (73)
  • Sheryl's Articles (469)
  • Sheryl's Blogs (144)
  • Wink's Articles (187)
  • Wink's Blogs (158)
  • Wink's Press Releases (74)
  • Blog Archives

  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • May 2008
  • February 2008
  • Checking Into Annuities

    January 14, 2012 by Maria Wood

    By

    January 13, 2012

    After over a decade covering the hotel business, I now find myself learning about annuities, which got me thinking: Are there similarities between hotels and annuities?

    At first glance, they appear to be completely different species. One is a bricks-and-mortar building and the other is a printed insurance policy.

    Yet as I get deeper into the annuity business, I realize there are some likenesses. While both appear to be rather straightforward products that everyone has a general idea and opinion about, when one digs further into each the complexity and variations becomes apparent.

    When you think of a hotel, you probably imagine the typical full-service hotel with a lobby where you check in, a room with a bed and a nice restaurant where you eat breakfast, lunch and dinner.

    When you think of an annuity, you think of a client investing money into a policy and growing that investment. Then, at some specified date, they begin receiving a steady income from the annuity.

    Simple, right?

    Not really, for either annuities or lodging properties. As I discovered, the hotel industry has evolved over the years. When travelers balked at paying the high prices at full-service hotels for amenities they really didn’t need and hotel restaurants stood empty as guests found nourishment elsewhere, the big companies like Hilton and Marriott changed their offerings to appeal to a broader market spectrum. Now, there are limited-service hotels where you get a nice room and a breakfast buffet. (Think of Hilton’s Hampton Inns.) Some hotels do away with the front desk altogether and let you check in at an automated kiosk.

    Of course, there are still the high-end full-service hotels, but even they have become more niche-market oriented. The prime example is Starwood’s W Hotels, which squarely aims at the young hipster demographic.

    OK, now back to annuities. It didn’t take me long to realize how many variations there are for annuities. There are deferred and immediate, variable and fixed as well as indexed‑all with firmly entrenched proponents and opponents of each.

    There are also hybrid annuities that combine life insurance and long-term care benefits with an annuity. And more innovations are on the way: Carriers continue to devise new product lines and new fund strategies, all in an effort to find a way to be profitable and still make their guaranteed payouts in a volatile market. New distribution channels are opening up as well.

    Someday, there might even be an annuity that allows policyholders to rack up bonus points at their favorite hotel chain, but that might be pushing it.

    All this innovation is a good thing for both annuities and the lodging business. If hotel executives had stubbornly stuck to the traditional full-service model, their properties would have ended up devoid of guests and shuttered. Instead, they decided to innovate and design products that appealed to a broader range of travelers.

    Likewise, the insurance industry aims to create policies that will be attractive to everyone who wants to buy an annuity and are also lucrative to their bottom line.

    There is an annuity to suit everyone’s taste, just like there is a hotel for everyone’s budget and preferences. After all, not everyone wants to stay at a W Hotel, and a Hampton Inn is perfectly fine for many guests who want a less ostentatious stay.

    Similarly, for those investors who can stomach the ups and downs of the stock market, a variable annuity is the right product. More risk-averse buyers tend to gravitate toward indexed annuities.

    This annuity channel on LifeHealthPro.com is your platform, or lobby, so to speak, to get the latest news and to express your views on the industry and where it’s going. We welcome your comments and feedback as well as any news tips. Feel free to submit your blogs. We value your opinions. (Just play nice.)

    So, please, check in anytime. It’s free, but you’ll have to get your breakfast elsewhere.

    Maria Wood is the annuity channel editor for LifeHealthPro.com and managing editor of Senior Market Advisor.

    Originally Posted at LifeHealthPro on January 13, 2012 by Maria Wood.

    Categories: Industry Articles
    currency