LIMRA: Individual Life Sales Improve in First Quarter of 2012
June 1, 2012 by Warren S. Hersch
May 29, 2012 •
Total individual life insurance premium grew 3% in the first quarter of 2012 compared to the prior year, according to a new report.
LIMRA, Windsor, Conn., published this finding in a summary of results from a survey of U.S. life insurance sales trends. The report reveals that overall policy count rose 5% in the first quarter of 2012.
“The biggest driver behind both total premium and policy count growth continues to be whole life,” says Ashley Durham, senior analyst, LIMRA product research. “We saw growth in whole life sales across the industry, including three quarters of our survey’s participants, and all but one of the dominant top twenty. Click here to read more…
Originally Posted at LifeHealthPro on May 29, 2012 by Warren S. Hersch.
Categories: Industry Articles
