Combatting consumers' life insurance apathy
October 30, 2012 by Brian Anderson
October 29, 2012
Editor’s Note: This is the fifth installment of a six-part series on threats to the independent life insurance distribution channel, running in each issue of Life Insurance Selling through the remainder of 2012. To read previous installments, use the links below.
- Part I: Facing up to a graying producer workforce
- Part II: The impact of a universal fiduciary standard
- Part III: Competing against alternative distribution channels
- Part IV: The dangers of ignoring the middle market
- Part V: Combatting consumer apathy
- Part VI: Emerging technology and the future of distribution (Coming in December)
As anyone in the life insurance industry knows, most Americans are dangerously uninsured or underinsured when it comes to life insurance. Many of them are aware they need to buy or boost coverage, but this awareness still doesn’t motivate them to do anything about it.
They are tragedies waiting to happen. Click here to read more…