‘Silver Tsunami,’ and other terms that can irk the over-65 set
May 22, 2014 by Nichole Morford
The senior market is growing rapidly, and it represents a huge opportunity for advisors. This is a diverse market comprised not just of retirees but also of those still in the prime of their careers and others who have recently made a career change. Perhaps more than any previous 65+ group, these prospects have strong opinions about the marketing efforts advisors use to reach them. Using the wrong language can shut down a potential prospect faster than you can say “Social Security,” so it’s important to do your research before crafting a marketing plan.
—Nichole Morford
Originally Posted at LifeHealthPro on May 22, 2014 by Nichole Morford.
Categories: Industry Articles