(ROCK ISLAND, IL) February 25, 2015 – Royal Neighbors of America, one of the nation’s largest women-led life insurers, has launched the new, groundbreaking Promise Plus coverage. It is a whole life insurance product offering a Cancer Waiver of Premium Rider to benefit women in the event of a diagnosis of cervical, ovarian, or breast cancer.

“Many insurance companies are marketing their products to women, but none has ever developed life insurance coverage like Promise Plus specifically addressing issues around these cancers,” said Cynthia Tidwell, President/CEO of Royal Neighbors. “For women with a strong history of female cancers, the life insurance gives them peace of mind for themselves and their families.”

The Cancer Waiver of Premium Rider is designed to protect women under 60 if they are diagnosed with cervical, ovarian, or breast cancer at Stage II or higher. When added to a Royal Neighbors whole life insurance policy, this rider waives the premiums for the next two years following the diagnosis. The coverage is the first of its kind in the nation.

“For over a century, our mission has been to empower women, whether it was earning the right to vote in the past or supporting the fight against female cancers in the present,” said Tidwell. “We anticipate Promise Plus will be a huge success, and will allow those receiving a cancer diagnosis to focus on getting well and spending time with loved ones rather than worrying about their insurance premiums.”

The rates for this rider vary depending upon the insured’s situation. However, this added protection is very affordable. For example, a 35-year-old female with standard non-tobacco underwriting would pay $95.44 monthly to age 121 for $100,000 in whole life coverage – adding the rider coverage only increases this payment by $.76 to $96.20.

Promise Plus is now available through Royal Neighbors of America agents.

Royal Neighbors of America, one of the nation’s largest women-led life insurance organizations, empowers women to meet the needs of their families with annuities and life insurance products such as whole life, term, final expense, and universal life. One of the most financially secure insurance carriers in the industry, it has the financial strength and stability to ensure its nearly 180,000 members are protected when the expected, and unexpected, happen. In addition to insurance products, Royal Neighbors provides member benefits at no additional cost which currently include scholarship opportunities, health and retail discounts, and participation in volunteer activities that give back to communities through the organization’s local chapters. Royal Neighbors’ philanthropic efforts are dedicated to changing women’s lives through its national programs, including the Nation of NeighborsSM Program, and through the Royal Neighbors Foundation, a 501(c)(3) public charity.