Fourth Quarter 2014 Indexed Insurance Sales
March 11, 2015 by Sheryl J. Moore
Indexed Annuity
Wink’s Sales & Market Report, 4th Quarter 2014 shows fourth quarter 2014 indexed annuity sales were $11,954 million, compared with sales of $10,544 million for the fourth quarter of 2013.
Total 4Q2014 indexed annuity sales were $11,954,168,116.
Total 2014 indexed annuity sales were $46,896,350,200.
The top ten indexed annuity carriers for the fourth quarter of 2014:
1. Allianz Life
2. American Equity Companies
3. Security Benefit Life
4. Great American Insurance Group
5. Athene USA
6. Fidelity & Guaranty Life
7. Midland National Life
8. American General Life Companies
9. EquiTrust
10. Symetra Financial
Average Commission:
The average agent commission was 6.10%; up slightly from last quarter’s average. This is the fourth consecutive increase in the average commission paid to the sales agent, after two years of declines.
Leaders by Channel:
Agency- Allianz Life
Bank- Great American Insurance Group
Wirehouse- Voya Financial
Career- American General Life Companies
Indexed Life
Indexed life sales for the fourth quarter of 2014 were $498 million, compared with sales of $402 million for the fourth quarter of 2013.
Total 4Q2014 indexed life sales were $498,174,392.
Total 2014 indexed life sales were $$1,560,478,241.
The top ten indexed life carriers for the fourth quarter of 2014:
1. Pacific Life Companies
2. Aegon
3. National Life Group (NL/LSW)
4. Minnesota Life
5. Accordia
6. Zurich American Life (est)
7. Lincoln National Life
8. AXA US
9. Allianz Life
10. Penn Mutual
Average Target Premium:
The average target premium paid was $7749, an increase of nearly 9% as compared to last quarter.
Leaders by Channel:
Agency- Pacific Life Companies
Bank- Pacific Life Companies
Wirehouse- Aegon
Career- AXA US
A job well done in 2014! Total 2014 indexed annuity sales set the sixth consecutive record for sales. Fourth quarter 2014 was a record-setting quarter for indexed life insurance sales, topping the prior 4Q2012 record. ~sjm
Wink’s Note: updated 3/11/2015 due to a carrier’s restatement in IUL sales.