Tracking social media usage among advisors, clients in 5 charts
December 23, 2015 by LifeHealthPro Editors
While 30 percent of financial advisers do not see a connection between social media activity and new business, the majority see a direct or indirect link to growth, according to a new report.
LinkedIn and the FPA Research and Practice Institute, a unit of theFinancial Planning Association, disclose this finding in “Communication Evolution: Financial Professionals and the Future of Thought Leadership and Social Media.” The report explores how the fastest growing advisory firms are investing in thought-leadership and social media to attract and retain clients and how client behavior is influencing the methods of communication and tools of the most successful advisers. Click HERE to read article