3Q Individual Life Premium Rises 2%, LIMRA Reports

December 5, 2016 by LIMRA

WINDSOR, Conn., Dec. 5, 2016—Third quarter individual new annualized premium rose two percent, compared with prior year, according to the LIMRA U.S. Retail Individual Life Insurance Sales Survey.

In the first nine months of 2016, total new annualized premium increased two percent.

“Whole life sales, which have experienced 10 consecutive years of positive growth, played an integral role in overall life insurance sales growth this quarter,” said Ashley Durham, associate research director, LIMRA Insurance Research. “Continued market volatility and low interest rates make whole life products attractive to consumers looking for protection and steady investment growth.”

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Originally Posted at InsuranceNewsNet on December 5, 2016 by LIMRA.