We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Industry News

Categories

  • Industry Articles (21,155)
  • Industry Conferences (2)
  • Industry Job Openings (35)
  • Moore on the Market (414)
  • Negative Media (144)
  • Positive Media (73)
  • Sheryl's Articles (800)
  • Wink's Articles (353)
  • Wink's Inside Story (274)
  • Wink's Press Releases (123)
  • Blog Archives

  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • September 2008
  • May 2008
  • February 2008
  • August 2006
  • Life Insurance Industry Improves Its Marketing To Women

    August 31, 2017 by Corporate Insight

     

    NEW YORK, August 31, 2017 – Competitive intelligence and consulting firm Corporate Insight today published a report that examines the current state of women-oriented life insurance marketing, the industry’s progress since 2015 and the substantial opportunities for reaching this underinsured market.

    The report, titled Marketing Life Insurance to Women, identifies industry leaders in marketing to women; profiles prospect- and advisor-oriented resources from nine leading firms; and highlights unexplored opportunities for firms to reach markets like female small business owners and women of color.

    “While the life insurance industry has historically struggled to connect with women, Corporate Insight’s report tracks a commendable increase in respectful, research-based materials since 2015,” Megan Rafferty, lead author of the study, said. Leading firms move away from superficial messages and provide valuable recommendations based on women’s financial needs. By combining statistics about women’s average earnings and lifespans with powerful reminders of the importance of life insurance, firms like Nationwide and Prudential demonstrate how the industry can help women protect their loved ones without relying on stereotypes.

     

    A ‘clear competitive advantage’

    The report also notes significant opportunities for industry growth, identifying untapped marketing possibilities among U.S. women. Only 60% of firms in the Life Insurance Monitor coverage group market life insurance to women, granting them a clear competitive advantage.

    Of firms covered in this report, 78% do not yet support advisors with sales strategies and prospecting advice, indicating a chance to improve training. The report also documents opportunities to sell life insurance to specific groups of women, such as the women who own one-third of small businesses and the 39% of Asian American working women who are entrepreneurs, representing a strong untapped market for key person life insurance. “Firms that rely on shallow stereotypes will alienate these markets, but comprehensive, well-researched materials can help firms position themselves as industry leaders,” Rafferty said.

    Key findings from the study include:

    • Resources from leading firms profiled in this report have improved since 2015, with new research-based brochures, articles, videos, and recommendations.
    • Many firms recommend life insurance to prospects based on statistics about women’s needs, but few offer client relationship advice or sales strategies concerning women.
    • Leading firms acknowledge the diversity of women’s experiences by addressing them as business owners, caretakers, single parents, breadwinners and financial decision makers.
    • Major firms do not yet tailor resources to audiences like the wealthy African American women whose household incomes are growing steadily post-recession, the 39% of Asian American working women who are entrepreneurs, or the women in LGBT families who hold $830 billion in spending power.

     

    About Corporate Insight
    Corporate Insight provides competitive intelligence, consulting and user experience (UX) research to the nation’s leading financial services firms, insurers and educational institutions. For more than two decades, the firm has published customer experience-focused research and has advised clients on key competitive issues with a focus on helping them improve their digital capabilities. The firm offers subscription-based Monitor Services in 14 verticals, including brokerage, healthcare and alumni relations, along with custom research and consulting services, digital capabilities audits, special studies and UX research. Connect with us on Facebook, Twitter and LinkedIn.

     

     

    Originally Posted at Advisor Magazine on August 30, 2017 by Corporate Insight.

    Categories: Industry Articles
    currency