Mystery Shopper Rates Insurers Online
May 8, 2018 by Cyril Tuohy
A mystery life insurance shopper – call her Alice – bought term coverage for her family recently and was thoroughly stumped.
Filling out her family’s details in online forms in exchange for an estimated monthly premium was easy enough, but the follow up was another, mostly nonexistent, story.
“They can lure you to the website and then they leave you hanging,” said Forrester Research consultant Ellen Carney, who adopted Alice as a pseudonym.
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Originally Posted at InsuranceNewsNet on May 8, 2018 by Cyril Tuohy.
Categories: Industry Articles