Is The Language Of Insurance Scaring Away Potential Clients?
September 25, 2018 by Cyril Tuohy
When it comes to communication, agents generally have winning personalities and connect easily with clients.
It’s the words they are using that could stand to change.
In life insurance contracts, phrases like “cash surrender value,” “convertible term insurance,” “premium loan,” “non-participating,” and “yearly renewable term,” entail a heavy slog for most people. Better to leave them out of the discussion, some people say.
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Originally Posted at InsuranceNewsNet on September 24, 2018 by Cyril Tuohy.
Categories: Industry Articles