Survey: Insurers Need To Get Digital With It
September 13, 2018 by John Hilton
Nearly one-quarter of respondents to a Deloitte Insights study would buy life insurance through digital channels. Yet, only 11 percent reported doing so.
That gap might help explain why life insurance ownership is at a 50-year low. Deloitte surveyed more than 1,600 middle-market consumers on both their attitudes toward life insurance as well as their buying experience.