6 myths about millennials that could harm adviser businesses

October 30, 2018 by Gre

Financial advisers, like society at large, get an awful lot wrong about millennials — that group of 20- and 30-somethings who are an obsessive focus of generational discussion.

To a certain extent, it’s not entirely advisers’ fault. Seemingly endless articles spout broad and often negative generalizations about this large demographic: They are lazy, technology-dependent, disloyal, avocado-eating, participation-trophy junkies.

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Originally Posted at InvestmentNews on October 27, 2018 by Gre.