Smaller Life Insurers Continue Fight for Consumer Mindshare
February 11, 2019 by Allison Bell
Executives at small and midsize life insurers are still hungry for ways to stand out on social media services, and on mobile devices.
Many of the presenters who spoke last week in Destin, Florida, at the Life Insurers Council’s annual meeting and marketing conference, talked about strategies smaller life insurers can use to capture consumer mindshare.
The LIC is part of LOMA, which, in turn, is part of LL Global Inc. — the umbrella organization for both LIMRA and LOMA. The council’s event in Florida attracted about 100 executives from small and midsize life insurers, including 22 company presidents and chief executive officers, according to the LIC.
Mark Singleton is taking over from Tammy Schultz this year as LIC’s chair.
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