How Do You Best Educate Clients About Annuities?
March 10, 2019 by Alliance for Lifetime Income
With initiatives like the Alliance for Lifetime Income, more firms are recognizing the limited resources and knowledge surrounding annuity products, creating an industry-wide push for education about retirement needs. These efforts educate prospects about the benefits of wealth preservation and guaranteed income in retirement. Competitive intelligence firm Corporate Insight’s 2018 Annuity Monitor Awards report details the ways in which firms are making product education more readily available, providing more transparency to an industry often construed as complex.
Strong digital experiences empower customers to understand and purchase annuities. The five categories within the awards highlight ways firms provide annuity education and access through digital platforms. From the perspectives of prospects, account owners and advisors, each category measures the promotion and push for accessibility surrounding annuities. Corporate Insight ranks firms in individual categories through proprietary Digital Audit software, designating the top three leaders in each area with gold, silver and bronze medals.
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