Could You Sell A Life Insurance Policy To Al Bundy?
April 4, 2019 by John Hilton
BALTIMORE — Al Bundy would not be a good life insurance prospect, but Jay Pritchett would be a warm one.
The two iconic television characters played by actor Ed O’Neill represent the hot and cold of prospecting, said Vikram Kamath, director of the LIMRA Center of Excellence for Analytics.
Kamath shared the results of new analytics LIMRA is using to drill deeper and more accurately identify who makes a good prospect, and also who makes a good agent.
Click HERE to read the full story via INN.
Originally Posted at InsuranceNewsNet on April 3, 2019 by John Hilton.
Categories: Industry Articles