Securian Is Latest to Jump Into Bank Sales Channel for Annuities
April 30, 2019 by Cyril Tuohy
In separate data published by Wink’s Sales & Market Report, banks were responsible for 26.5% of the
$1.1 billion in fixed annuity volume sold at the end of the fourth quarter. That was a big jump from the
15.9% share that banks held of the $755 million in fixed annuities sold in the last quarter of 2017.
“Fixed annuity sales have been increasing in banks because of paltry certificate of deposit rates,” Sheryl
Moore, CEO of market research firm Wink said in an email.