How to Sell Fixed Annuities to Skeptical Retirees
May 29, 2019 by Craig D. Simms
More often than not, fixed annuities make a lot of sense as a financial tool for retirees.
However, they are frequently encumbered by a bad rap that causes skepticism among potential investors.
How do agents overcome this resistance and create a win-win situation for all involved? The way I see it, it’s best to anticipate these skeptical comments and provide reasonable and reassuring responses.
One of the more prevalent resistive remarks is, “I’ve heard annuities aren’t safe because they’re not FDIC-insured.” Some helpful talking points in response would include: