Life Insurance Sales Website Beauty Isn’t Everything
May 15, 2019 by Bruce Bosco
E-underwriting has transformed the life insurance new business underwriting process — and the technology continues to evolve and adapt.
Yet, far too many carriers make the fatal mistake of misjudging modern e-underwriting capabilities. Automated underwriting is often considered just another form of back-end software, rather than a key means to improve the customer experience.
It’s time to make sure we effectively deliver on what our slick new user interfaces are promising consumers.
Insurers are seeking to echo the elegant, accessible web and application design commercialized by firms such as Apple to help attract and guide customers through the life insurance application and buying process.
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