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  • The Future Of Insurance: A View From The Driver’s Seat

    August 14, 2019 by Majesco

    August 8, 2019 — Check your rearview mirror. Who is back there? Look out of your windshield. Who is in front of you? Can you see yourself in the visor mirror? Who is staring back?

    For two weeks now, we’ve been looking at our own insurance companies in the mirror, while at the same time we’ve been checking out the competition — those insurers who are in front of us and the ones who we can see chasing us in our rearview mirrors. It’s a scary spot to be in. It requires some strategic organizational introspection. We have to be brutally honest with ourselves. Do we have the right strategy, the right priorities and are we doing the right things to power our path to the future? To catch up with our conversation, check out last week’s blog or get the complete perspective in our latest thought-leadership report, The Future of Insurance: Future Leaders Setting the Bar in Meeting New Customer Demands and Products in a Multi-Channel World.

    We have uncovered some incredibly optimistic insights found in Majesco’s four 2019 primary research surveys including the SMB, Consumer, Strategic Priorities and InsurTechs. But we’ve also uncovered some glaringly-obvious blind spots. Last week we shared that 46% of SMB buyers have used smart speakers in their business. How many insurers are offering services via smart speakers? Just 4% of insurers are currently using smart speakers as an engagement channel. Insurers who see the market implications are looking out the windshield, wishing they could catch up to the customers they are missing.

     

    Click HERE to read the full story via Advisor Magazine.

    Originally Posted at Advisor Magazine on August 9, 2019 by Majesco.

    Categories: Industry Articles
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