Frequent Senior Market Firm Buyer Gets More Cash
September 4, 2019 by Allison Bell
A Dallas-based senior market products company that has been gobbling up smaller competitors says it now has a major new investor.
Managers of Integrity Marketing Group LLC say the firm has taken a “growth investment” from Harvest Partners. Harvest Partners is a midsize private equity firm based in New York.
Integrity Marketing managers did not say how much cash Harvest Partners has put in, or how big of a stake the firm has acquired.
Another private equity firm, HGGC of Palo Alto, California, bought a stake in Integrity Marketing in 2016.