Let’s Make Life Insurance Conversations More Mainstream
September 3, 2019 by Wendy Herndon
The subject of death isn’t exactly dinner-table conversation. In fact, it can feel uncomfortable just thinking about — let alone talking about — this topic. However, preparing for death is one of the most important acts you can do for your family. After all, the loss of a loved one is hard enough without the added stress of funeral costs and bills looming overhead.
The reality is most Americans need supplemental life insurance, and those who already have a policy may need to update their coverage. That is why every September, the nonprofit organization Life Happens coordinates Life Insurance Awareness Month — aimed at educating Americans about the importance of life insurance and how to get the coverage they need.
Brokers and agents can use the occasion to check in with clients on their life coverage offerings and discuss how they can help employees find the policy that works best for them. Here are a few ways to talk about the product with customers.