Meal Seminar Marketing Works Way Too Well: State Insurance Regulators
September 25, 2019 by Allison Bell
he National Association of Insurance Commissioners is paying meal seminar marketing a grudging compliment.
Officials at the state insurance regulator group believe that seminars are so powerful at getting consumers to buy insurance products and other financial services products that they have developed a new meal seminar alert. The alert warns consumers, “Be Skeptical About ‘Free Meal’ Financial Seminars.”
“Do your homework before: attending a free financial seminar or meeting with insurance or financial experts,” the alert warns, in big, bold type right below the headline.
The NAIC is not prohibiting use of seminars, or telling consumers to stay home. But the NAIC is telling consumers to think hard before going to the seminars.