Inside Fisher’s Hardball Culture
October 23, 2019 by Sabrina Willmer
The cold calls go out, hundreds a day, from a dank basement in the redwood hills south of San Francisco.
Inside the rambling, rustic-chic house, the billionaire Kenneth Fisher has deployed a division of his mostly young, mostly male acolytes on a single, high-pressure mission: sell.
Worn carpets, musty smells, poor insulation: It’s not what you might expect from a money-management empire that’s been overseeing more than $100 billion. But then, this is the private kingdom of Ken Fisher, where Fisher’s way is the only way.
For decades, the idiosyncratic money manager has sold himself as a brilliant stock picker with the help of almost a dozen books, torrents of direct mail, seminars, videos, ads, magazine columns and more. His happy message for investors: “We do better, when you do better.”