Half Of Consumers Think Life Insurance Not Relevant: AALU Survey
November 13, 2019 by Susan Rupe
Life insurance isn’t selling like it used to, and one industry organization wants to find out why.
The Association for Advanced Life Underwriting is undertaking a year-long initiative aimed at the root cause of why the consumer “protection gap” continues to grow. That root cause? Consumer relevance.
The protection gap is a persistent problem, the AALU study showed. In 1965, Americans purchased 27 million policies, individually or through employers. By 2016, a population that was more than 50% larger still bought only 27 million policies.