Optimistic Women Are Different: Alliance for Lifetime Income
November 5, 2019 by Allison Bell
The Alliance for Lifetime Income (ALI) has no data on whether the retirement income chicken came first, or the retirement income egg, but it says it has survey data that show that women who have protected retirement income are more optimistic about their retirement income than other women are.
ALI is a nonprofit organization, backed by annuity issuers and big annuity distributors, that’s trying to do for annuitized retirement benefits what the “Got Milk” awareness campaign did for the dairy industry.
ALI has taken steps such as developing a retirement readiness benchmarking tool, sponsoring the recent Rolling Stones tour, and conducting surveys to power annuity awareness efforts.