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  • THIRD QUARTER 2019 LIFE INSURANCE SALES

    November 27, 2019 by Sheryl J. Moore

    Non-Variable UL

    Total 3Q2019 non-variable universal life sales were $816,122,151. Third quarter non-variable life sales were down more than 5% when compared to the previous quarter and down nearly 7% as compared to the same period last year.

     

     

    Indexed Life

    Sales for the third quarter of 2019 were $529 million, compared with sales of $528 million for the third quarter of 2018. Third quarter indexed life sales were down more than 4% when compared with the previous quarter, and up less than 1% as compared to the same period last year.

     

    Total 3Q2019 indexed life sales were $529,152,338.

     

    THE TOP FIVE INDEXED LIFE CARRIERS FOR THE Third QUARTER OF 2019:
    1. Pacific Life Companies
    2. National Life Group
    3. Transamerica
    4. Lincoln National Life
    5. Nationwide

     

    AVERAGE TARGET PREMIUM:
    The average target premium paid was $13,374, an increase of 35% from the prior quarter.

     

    Primary Pricing objective:

    Nearly 80% of sales were through products with a primary pricing objective of Cash Accumulation.

     

    1st QUARTER LEADERS BY CHANNEL:
    Bank- Pacific Life Companies
    Career- AXA US
    Direct Response- AIG
    Independent Agent- Pacific Life Companies
    Independent Broker Dealer- Protective Life Companies
    National Broker Dealer- Nationwide

     

    1st QUARTER TOP SELLING PRODUCTS BY CHANNEL: 
    Overall- Pacific Life Pacific Discovery Xelerator IUL 2
    Bank- Pacific Life Pacific Discovery Xelerator IUL 2
    Career- RiverSource Life RiverSource Multi-Index UL
    Direct Response- American General Life Value+ Protector
    Independent Agent- Pacific Life Pacific Discovery Xelerator IUL 2
    Independent Broker Dealer- Brighthouse Life Brighthouse SmartCare
    National Broker Dealer- Nationwide Nationwide YourLife IUL Accumulator II

     

    Universal Life

    Sales for the third quarter of 2019 were $287 million, compared with sales of $347 million for the third quarter of 2018. Third quarter universal life sales were down more than 7% when compared with the previous quarter and down more than 17% as compared to the same period last year.

     

    Total 3Q2019 universal life sales were $287,702,590.

     

    AVERAGE TARGET PREMIUM:
    The average target premium paid was $4,255 a decline of more than 23% from the prior quarter.

     

    Primary Pricing Objective:

    Precisely 68% of sales were through products with a primary pricing objective of No Lapse Guarantee.

     

     

    Whole Life

    Sales for the third quarter of 2019 were $1,173 million, compared with sales of $1,093 million for the third quarter of 2018. Third quarter whole life sales were down nearly 1% when compared with the previous quarter, and up more than 7% as compared to the same period last year.

     

    Total 3Q2019 whole life sales were $1,173,746,892.

     

    AVERAGE Annual Premium:
    The average annual whole life premium per policy reported for the quarter was $2,901, a decline of nearly 6% from the prior quarter.

     

    primary pricing objective:

    Over 74% of sales were through products with a primary pricing objective of Cash Accumulation.

     

    Categories: Sheryl's Blogs
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