Hancock Launches Aspire – A Solution For Americans With Diabetes
December 10, 2019 by Brooks Tingle
As consumers, we are all experiencing increasingly personalized service and solutions in today’s modern, digital economy. We’ve come to expect online retailers will suggest books or other items we may like via advertisement targeting. Many not only anticipate what we need but when we need it. Content is served to us based on who we are, our interests and our behaviors. Even in the non-digital world, the most successful enterprises are those that know their customers well and provide them with customized and personalized service and solutions.
While advisors have long offered very personalized service and recommendations, carriers themselves have not done nearly enough to truly understand consumers and offer products and services unique to their individual circumstances.
At John Hancock, we are proud to have taken a major step toward changing this dynamic with the introduction of John Hancock Vitality in 2015. With Vitality, we engage customers in unprecedented ways, as we provide them with education, support, incentives and rewards to live a longer, healthier life. Instead of engaging customers once or twice a year in expected administrative ways, we now have close to 40 touch points a month with our customers. This provides us with a deeper understanding of client needs and preferences and, in support of their advisor, can ultimately serve those clients more effectively over time.
Click HERE to read the full story via Advisor Magazine.