What Life Insurance Agents Should Know About AI and Digital Analytics
December 3, 2019 by Neal Silbert
Artificial intelligence is here, and here to stay. Whether you realize it or not, you feel its impact through the marketing appeals you receive online or in the mail; in the placement, packaging, and pricing of items in a supermarket; and in a myriad of other ways.
AI is also embedded in life insurance operations, helping agents match products with prospective clients with a precision that was previously unimaginable.
It’s understandable, however, that some life agents might be apprehensive about the growth of AI in a field that prides itself on providing thoughtful, individualized solutions to the unique situation of each household.
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