June 9, 2020 by Bold Women of Richmond 2020
During the financial crisis in 2008, Dalal Salomon of Salomon & Ludwin wanted to find a way to work around the unpredictability of the stock market for her clients.
“I’ve learned that I can control hiring the right people, I can control our service level and our attention to detail, I can create financial plans, and we can take control of investment,” Salomon says. “But I cannot control the stock market, which is very emotional.”
With that in mind, she and her team began developing the firm’s own patented software program that has predetermined triggers for buying and selling — a strategic way to buy when others are fearful and sell when others are holding tight.