On Back Side of 30, Oldest Millennials Really Are Special
July 15, 2020 by Rich Blake
The youngest millennials have graduated from college and, depending on what week it is, are either getting crushed by grim economic prospects – or killing it day trading on Robinhood.
The oldest millennials, meanwhile, are closing in on 40. Retirement planning professionals can do a lot more than set up an auto-birthday greeting. Indeed, they are a unique breed and generation: traumatized at a tender age by 9/11; financially rocked out of their post-college starting gates by the global financial crisis; digitally savvy, of course, yet surprisingly old school in terms of certain traits, some brought out in earnest by the COVID-19 pandemic. Call it a kind of what-matters-most pragmatism.