Young Consumers Continue to Submit More Life Applications: MIB
July 15, 2020 by Allison Bell
U.S. life inurers’ efforts to improve digital sales processes may be starting to lead to increased sales of individual life insurance to young consumers.
Consumers under the age of 45 continued to post stronger application activity numbers in June than consumers in the other two age groups MIB Group Inc. tracks, for the fifth straight month.
Here are the MIB activity numbers for each age group for June:
- Ages 0-44: Up 3.7%
- Ages 45-59: Up 1.3%
- Ages 60 and older: Down 5.5%