How SS&C Advent aims to meet advisor demand for annuities
October 14, 2020 by Ryan W. Neal
Fintechs are introducing new digital insurance marketplaces to meet rising demand for the products among financial advisors.
SS&C Advent is now offering a new, aptly named Insurance Marketplace for advisors to find annuities, life insurance, long-term personal care and disability products for clients. The marketplace will be accessible through SS&C Advent’s portfolio management and accounting solutions, including Black Diamond, Axys and APX.
Insurance and other protection products are quickly becoming a cornerstone for advisors expanding beyond traditional asset management, says Scott Reddel, the lead of Accenture’s North American wealth management practice.