3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions
November 16, 2020 by Sarah Cavill
For many families and individuals this year, health and wellness has been a top priority. The pandemic and lockdowns have led many people to consider the quality of their health, both as it relates to COVID-19 and the impact of quarantines on overall well-being. This introspection by consumers during a global health crisis has caused a spike in life insurance policy purchases, especially by Millennials, who are now considering the importance of life insurance products, long considered something for older people. “It’s [COVID-19] forced the idea of financial protection and mortality to the top of mind for consumers in a way very few events have,” said insurance expert Jennifer Fitzgerald.