BIRMINGHAM, Ala.–(BUSINESS WIRE)–Protective Life Corporation (Protective Life), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), announced today it is relocating its core site in Cincinnati to RiverCenter Towers in Covington, Kentucky, maintaining a strong presence in the Greater Cincinnati/Northern Kentucky Region.

Aligned with Protective Life’s strategic growth plans, this relocation will foster expansion opportunities, while continuing to attract promising talent. The move underscores the company’s commitment to do what is best for employees and customers.

“Protective Life has had a presence in the greater Cincinnati region for nearly 30 years, and as we look to the future with a focus on growth and scale, this relocation enables us to expand our workforce in the area and advance our ability to attract top talent, while exceeding both customer and employee expectations,” said Aaron Seurkamp, President of the Retirement Division at Protective Life and the company’s most senior executive in the greater Cincinnati region. “Both Kentucky and the City of Covington offer a strong business environment for Protective Life, along with long-term growth opportunities and appealing amenities for our employees. We look forward to continued growth, community impact and partnership in this area.”

“As we build a better Kentucky, corporate headquarters and regional offices like Protective Life’s core site play a key role. They provide well-paying jobs, reinforce the vitality and attractiveness of our cities and leverage Kentucky’s geographic advantage at the intersection of the Midwest and South,” Kentucky Gov. Andy Beshear said. “Further, this new location, its amenities and the community surrounding it provide Protective Life a path for long-term expansion and success. Congratulations to Protective Life, Corporex, which developed and owns the RiverCenter Towers, the City of Covington and Northern Kentucky on working together to locate this outstanding project in the commonwealth.”

The new site provides exceptional amenities to enhance the employee experience including an on-site fitness center, in-building parking, on-site restaurants and access to the new river walk. The location appealed to Protective Life because the Covington neighborhood offers a comparable commute, walkable environment, spirited community and strong business environment.

“Protective is the perfect fit for our community. We’ve acted aggressively and strategically to partner with them to both sustain and accelerate Covington’s considerable momentum,” said Covington Mayor Joe Meyer.

“We’re told again and again that a critical differentiator for companies choosing The Cov is the cool vibe of our urban environment. Protective’s decision to locate in Covington is yet more evidence that we have succeeded in attracting the diverse, talented, and energetic workforce those companies are seeking,” continued City of Covington Economic Development Director Tom West.

Protective Life’s logo will be placed prominently at the top of the RiverCenter Towers building, visible from downtown Cincinnati, the Bengals and Reds stadiums and major interstates passing through the region. The brand opportunity increases visibility and recognition as Protective expands its presence in the region and continues to invest in the community.

Today’s news follows the October 2020 announcement that Protective Life would focus on the greater Cincinnati region as one of its three core sites, alongside Birmingham and St. Louis, which are also supported by a strong virtual workforce representing 40% of the company’s overall employee population. Pending the COVID-19 environment, Protective Life aims to move employees into RiverCenter Towers beginning in the Summer of 2021. Initially, the new office space will be home to over 100 Protective Life employees, with plans to double over time.

Development Strategies Group assisted Protective Life in providing economic development consulting services throughout this process.

About Protective Life Corporation
Protective Life Corporation (Protective) provides financial services through the production, distribution and administration of insurance and investment products throughout the U.S. Protective traces its roots to its flagship company, Protective Life Insurance Company – founded in 1907. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing – for its employees, distributors, and most importantly, its customers. Protective’s home office is located in Birmingham, Alabama, and its 3,000+ employees work across the United States. September 30, 2020, Protective had assets of approximately $125 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750). For more information about Protective, please visit www.Protective.com.