Why Data-Driven Hiring Is the Only Way to Go
June 29, 2021 by Dr. Christopher Croner
Chicago, IL (June 2021)—How many times have you said (or heard someone in your company say), “Wow, I just know in my gut this person will be a good salesperson.” This is how too many sales managers go about hiring. But according to Dr. Chris Croner, there’s really no such thing as the “golden gut.” And when you rely on your intuition to hire salespeople, rather than on objective aptitude data, you can end up getting burned.
“It happens all the time,” says Dr. Croner, a psychologist, sales retention and recruitment expert, and principal at SalesDrive, a content-rich resource center overflowing with educational articles, podcasts, masterclasses, science-based sales psychology strategies, and other tools and techniques aimed at helping companies maximize their sales team’s performance. “It’s just too easy to hire candidates who seem great in the interview but end up underperforming over time.