Broker Words—August 2021
August 10, 2021 by Stephen Howard
I’ve always been a bit curious about why a bulk of the promotion of and materials for Life Insurance Awareness Month, for agent and carrier use, come out later in August or early in September. And many articles and columns addressing it come out primarily in September as well. I think I’ve actually been guilty of that several times in my years as an aspiring industry wordsmith. As I’m ridiculously late actually “crafting” this very column, my subsequent comments belong firmly in the “Do as I say, not as I do” lexicon. That notwithstanding, it seems to me that taking maximum advantage of LIAM should take a careful, well thought out plan to expand one’s reach into the pool of the un- and under-insured—one that should be conceived, nurtured, tickled and tweaked throughout the month preceding.