Financial advisor vs. planner: what’s the difference?
August 30, 2021 by Lily Wolfson
Over time, the financial services industry has blurred the line between the terms financial “advisor” and “planner,” often at the expense of the client’s experience.
A financial planner can be — broadly — defined as someone who sits down with a client and does lifelong financial planning. Financial advisor is a more general term. An advisor tends to focus on more instantaneous financial matters, particularly investment decisions.