We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Industry News

Categories

  • Industry Articles (17,539)
  • Industry Conferences (3)
  • Industry Job Openings (3)
  • Moore on the Market (198)
  • Negative Media (139)
  • Positive Media (73)
  • Sheryl's Articles (655)
  • Wink's Articles (261)
  • Wink's Inside Story (234)
  • Wink's Press Releases (99)
  • Blog Archives

  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • May 2008
  • February 2008
  • August 2006
  • MassMutual Unveils New Brand Campaign

    August 3, 2021 by Grey

    NEW YORKJuly 28, 2021 /PRNewswire/ — Massachusetts Mutual Life Insurance Company (MassMutual) today unveiled a new brand platform and comprehensive, multichannel brand advertising campaign. It is the first work from Grey, its newly appointed lead creative agency-of-record.

    The message is MassMutual’s mission to use its expertise to help people navigate the “Uncomfortable Truths” behind financial  planning, saving for college, and preparing for the unexpected by securing their financial futures and protecting the ones they love.

    “We used data to uncover insights that we believe give us a distinctive voice and platform in the industry,” said Jennifer Halloran, MassMutual Head of Marketing & Brand. “In a category that traditionally has relied on customer confusion, we have started a discussion on financial security that others have historically avoided.”

    Halloran continued, “When it comes to finances, I think people want straight talk. Our Uncomfortable Truths platform juxtapose thought-provoking stats with relatable conversations that reframe traditional life stage marketing through the lens of financial wakeup calls.”

    Three :30 TV commercials, airing on Olympics coverage, present ways of looking at what financial challenges await families and reveal these real statistics:

    • “Kids” link: 55% of parents expect financial assistance from their kids during retirement years
    • “Injury” link: Every 7 seconds, Americans suffer a disabling illness or injury
    • “Cheering” link: 98% of kids won’t be getting an athletic scholarship

    “There’s many Uncomfortable Truths in life. The only way to get comfortable with them, is to face them,” said Joe Mongognia, Executive Creative Director of Grey New York. “That’s where MassMutual comes in. Helping you feel unburdened by helping you be prepared. The campaign uses humor to take them head on. Take action. Look to the future.”

    Award-winning Hank Perlman of Hungry Man Productions directed the spots.

    The integrated campaign includes multiple TV, radio and online commercials; social media and public relations.

    About MassMutual

    MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policy owners. Founded in 1851, the company has been continually guided by one consistent purpose: we help people secure their future and protect the ones they love. With a focus on delivering long-term value, MassMutual offers a wide range of protection, accumulation, wealth management, and retirement products and services. For more information, visit www.massmutual.com.

    About Grey

    Grey, the global communications network, is part of AKQA Group. Its parent company is WPP (NYSE: WPP). Under the banner of “Grey Famously Effective Since 1917” the agency serves a blue-chip roster of many of the world’s best-known companies:  Procter & Gamble, GlaxoSmithKline, Kellogg’s, Pfizer, Canon, MassMutual, Nestlé, Google, Volvo,and Applebee’s.  In recent years, Grey has been named ADWEEK’S “Global Agency of the Year” twice; ADVERTISING AGE’s “Agency of the Year” and CAMPAIGN magazine’s “Global Network of the Year” in  recognition of its creative and business performance (www.grey.com). 

    Contact:

    Owen.dougherty@grey.com

    212-535-2063

    SOURCE Grey

    Related Links

    http://www.grey.com

    Originally Posted at CISION PR Newswire on July 28, 2021 by Grey.

    Categories: Industry Articles
    currency