Millennials, What Will It Take for You to Buy Life Insurance?
August 3, 2021 by Michael Waters
YuLife is something of a cross between Fortnite and a Fitbit. In the mobile game, players compete against one another to rack up bike miles and meditation hours. They can access hundreds of virtual worlds—collectively known as the “Yuniverse”—each of which represents a level with its own set of real-life tasks. They can challenge friends to a duel, and place bets on who will take the most steps each day. As they go, they earn an in-game currency called YuCoin, which players can then convert into Amazon gift cards, clothing discounts, and airline miles.