New York Life to Promote App Aimed at Bereaved Families
August 30, 2021 by Allison Bell
New York Life is putting its marketing clout behind a mobile device app that can help families cope with the loss of a loved one.
The insurer has started offering beneficiaries the Empathy app, from Empathy Project, a company that aims to support grieving families.
Empathy estimates that grieving families typically spend an average of about 540 hours on administrative matters related to the death of loved one, such as planning the funeral, looking for important documents, and submitting claims for life insurance benefits and other benefits.