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  • SECOND QUARTER 2021 LIFE INSURANCE SALES

    October 5, 2021 by Sheryl J. Moore

    Non-Variable UL

    Sales for the second quarter of 2021 were $779 million, compared with sales of $659 million for the second quarter of 2020. Second quarter non-variable life sales were up nearly 20% when compared to the previous quarter and up more than 18% as compared to the same period last year.

     

    Total 2Q21 non-variable universal life sales were $779,272,859

     

     

     

    Indexed Life

    Sales for the second quarter of 2021 were $627 million, compared with sales of $508 million for the second quarter of 2020. Second quarter indexed life sales were up more than 18% when compared with the previous quarter, and up more than 23% as compared to the same period last year.

     

    Total 2Q2021 indexed life sales were $627,575,622.

    THE TOP FIVE INDEXED LIFE CARRIERS FOR THE SECOND QUARTER OF 2021:

    1. National Life Group
    2. Transamerica
    3. Pacific Life Companies
    4. John Hancock
    5. Nationwide

     

    AVERAGE TARGET PREMIUM:
    The average target premium paid was $11,142; a decline of more than 9% from the prior quarter.

     

    Primary Pricing objective:

    Nearly 74% of sales were through products with a primary pricing objective of Cash Accumulation.

     

    2nd QUARTER LEADERS BY CHANNEL:
    Bank- John Hancock

    Career- National Life Group

    Direct Response- AIG

    Independent Agent- National Life Group

    Independent Broker Dealer- Protective Life Companies

    National Broker Dealer- Nationwide

     

     

    2nd QUARTER TOP SELLING PRODUCTS BY CHANNEL: 
    Overall- Transamerica Life Transamerica Foundation IUL

    Bank- John Hancock Life Protection IUL

    Career- Farm Bureau Life Foundations Indexed UL

    Direct Response- American General Life’s Protection Extend IUL

    Independent Agent- Transamerica Life Transamerica Foundation IUL

    Independent Broker Dealer- Protective Life’s Protective Indexed Choice UL

    National Broker Dealer- Nationwide’s Nationwide IUL Accumulator II 2020

     

     

    Universal Life

    Sales for the second quarter of 2021 were $151 million, compared with sales of $151 million for the second quarter of 2020. Second quarter universal life sales were up nearly 27% when compared with the previous quarter and up less than 1% as compared to the same period last year.

     

    Total 2Q2021 universal life sales were $151,963,269

     

     

    AVERAGE TARGET PREMIUM:
    The average target premium paid was $5,046; an increase of less than 1% from the prior quarter.

     

    Primary Pricing Objective:

    More than forty-one percent of sales were through products with a primary pricing objective of No Lapse Guarantee.

     

     

     

     

    Whole Life

    Sales for the second quarter of 2021 were $1,165 million, compared with sales of $932 million for the second quarter of 2020. Second quarter whole life sales were up nearly 8% when compared with the previous quarter, and up nearly 25% as compared to the same period last year.

     

    Total 2Q2021 whole life sales were $1,165,053,047

     

     

    AVERAGE Annual Premium:
    The average annual whole life premium per policy reported for the $3,465, an increase of nearly 30% from the prior quarter.

     

    primary pricing objective:

    Fifty-five percent of sales were through products with a primary pricing objective of Final Expense.

     

     

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