Coming of Age in the World of Life Insurance
October 5, 2021 by Karl Kreunen
Will the millennial generation buy life insurance today? There are many who doubt that they will. After all, they’re young, many don’t own homes, and they say they aren’t getting married and definitely aren’t having kids. I should know, I have a millennial son — he’s 27 and all of the above.
Still, I have to be careful not to map my frame of reference onto a large group. I need to remind myself that my millennial is on the younger end of the generation, a generation born as early as 1980. A generation that is the future of life insurance in the United States, like it or not.