Changing the Buying Process for Life Insurance
November 9, 2021 by Adam Erlebacher
Ten minutes instead of 10 weeks? That was when I realized we needed life insurance platforms built for the 21st-century family.
When I became a dad, I tried to buy life insurance online. I filled out the form on an insurance company’s website, and instead of simply paying for it in a couple of minutes, I had to meet with an insurance agent for an hour at his office. I filled out a 15-page paper questionnaire. Two more meetings followed. It took weeks for me to get any real pricing, and the agent relentlessly up-sold me complicated products I didn’t ask for or need. All told, it took ten weeks to get coverage.