Integrity Marketing Gets $1.2B From Silver Lake
December 14, 2021 by Allison Bell
Integrity Marketing Group — a Dallas-based company that has acquired dozens of life, health and annuity agencies and distributors — said Thursday that it has attracted $1.2 billion in capital from a new investor, Silver Lake.
Silver Lake is a Menlo Park, California-based company that may be best known for its investments in Airbnb, Dell Technologies, Peloton and Twitter.
In 2019, Integrity Marketing described itself as a senior market products distributor. Today, the company says it’s “an omnichannel insurtech leader in life, health and wealth solutions.”