Strong Whole Life Demand Boosts Application Activity
December 14, 2021 by Allison Bell
Strong consumer interest in whole life insurance helped lead to a 2.9% increase in life insurance application activity between November 2020 and November 2021, according to new data from MIB Group.
MIB reported a 1.5% drop in activity for October, but it has been reporting increases in year-over-year activity comparisons most months this year as consumers, life insurers and agents recover from the application freeze that the COVID-19 pandemic caused in early 2020.
“Whole life saw growth across all age bands,” MIB says.